Privacy policy

Last Updated: July 29, 2026

Se7en operates this store and website, including all related information, content, features, tools, products, and services, designed to provide you (the customer) with a seamless shopping experience (collectively, the "Services"). Se7en is powered by Shopify, which enables us to provide these Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transactions through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge the collection, use, and disclosure practices described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can be reasonably linked to you or another individual. Personal information does not include anonymous or de-identified information that cannot identify you or be reasonably linked to you. Depending on how you interact with the Services, your place of residence, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact Details: Includes your name, address, billing address, shipping address, phone number, and email address.

  • Financial Information: Includes credit card, debit card, and financial account numbers, payment card information, financial account details, transaction details, payment methods, payment confirmations, and other payment details.

  • Account Information: Includes your username, password, security questions, preferences, and account settings.

  • Transaction Information: Includes items you viewed, placed in your cart, added to your wishlist, purchased, returned, exchanged, or canceled, as well as your past transaction history.

  • Communications with Us: Includes information you provide when communicating with us, such as inquiries submitted to customer support.

  • Device Information: Includes information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage Information: Includes information regarding your interaction with the Services, such as how and when you browse or interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from You: Including when you create an account, visit or use the Services, contact us, or otherwise provide us with your personal information;

  • Automatically via the Services: Including from your device when you use our products or services, visit our website, and through cookies or similar technologies;

  • From Our Service Providers: Including when we engage them to provide specific technologies or to collect or process your personal information on our behalf;

  • From Our Partners or Other Third Parties.

How We Use Your Personal Information

Depending on how you interact with us or the type of Services you use, we may use your personal information for the following purposes:

  • Providing, Customizing, and Improving the Services: We use your personal information to provide the Services, including performing the contract entered into with you; processing your payments; fulfilling your orders; remembering your preferences and items of interest; sending account-related notifications; processing purchases, returns, exchanges, or other transactions; creating, maintaining, and otherwise managing your account; arranging shipping; assisting with returns and exchanges; enabling you to post reviews; and tailoring a personalized shopping experience for you, such as recommending products based on your purchase history. This may include using your personal information to more accurately adjust and improve the Services.

  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional messages via email, SMS, or mail, and showing you online advertisements for products or services on the Services or other websites based on your prior purchases, items added to cart, or other activities using the Services.

  • Security and Fraud Prevention: We use your personal information to verify your account; provide a secure payment and shopping experience; detect, investigate, and take action against potential fraud, illegal, unsafe, or malicious activity; protect public safety; and ensure our Services remain safe and secure. If you choose to use the Services and register an account, you are responsible for maintaining the confidentiality of your account credentials. We strongly advise against sharing your username, password, or other login details with others.

  • Communicating with You: We use your personal information to provide customer support, respond to your requests, deliver effective services, and maintain our business relationship with you.

  • Legal Reasons: We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, and to investigate or participate in civil discovery, potential or actual litigation, or other adversarial proceedings, as well as to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • Sharing with Shopify, vendors, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).

  • Sharing with commercial and marketing partners to provide you with marketing services and targeted advertising. For example, we partner with third-party services via Shopify to support personalized advertising based on your online activity across different merchants and websites. Our commercial and marketing partners will use your information according to their respective privacy notices. Depending on your location, you may have the right to request that we do not share your information based on your online activities across different merchants and websites to serve targeted ads and marketing content.

  • When you direct, request, or otherwise consent to us disclosing certain information to third parties, such as for product shipping, or through social media widgets or login integrations.

  • Sharing with our affiliates or other members within our corporate group.

  • In business transactions (such as a merger or bankruptcy), to comply with any applicable legal obligations (including responding to subpoenas, search warrants, or similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal information about your access to and use of the Services to provide and improve its services. Information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located outside your country of residence in order to provide and improve the Services. Additionally, to protect, expand, and improve our business, we use certain enhanced features provided by Shopify that combine data and information collected from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use collected personal information regarding your interactions among our store, other merchants, and Shopify. In these cases, Shopify acts as the data controller responsible for processing your personal information, including responding to your requests to exercise your personal data rights regarding these uses. To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information at the Shopify Privacy Portal link.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend reviewing their privacy and security policies, as well as their other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found there. Information you provide on public or semi-public venues (including information shared on third-party social networking platforms) may also be viewable by other users of the Services and/or users of those third-party platforms, and its use by us or third parties is unrestricted. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators, except as otherwise disclosed on the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect any personal information from children under the legal age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under 16 years of age.

Information Security and Retention Period

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "absolute security." Furthermore, information you send to us may not be secure during transit. We recommend that you do not use insecure channels to send sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether the information is needed to maintain your account, provide the Services to you, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may enjoy some or all of the rights listed below regarding your personal information. However, these rights are not absolute and apply only in specific contexts; in certain cases, we may lawfully decline your request.

  • Right to Access / Know: You may have the right to request access to the personal information we hold about you.

  • Right to Delete: You may have the right to request the deletion of personal information we maintain about you.

  • Right to Correct: You may have the right to request the correction of inaccurate personal information we maintain about you.

  • Right to Data Portability: Under certain circumstances and subject to specific exceptions, you may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party.

  • Managing Communication Preferences: We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option displayed in the emails. Even if you opt out, we may still send you non-promotional emails related to your account or orders.

You may exercise any of the above rights through specific methods provided on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have (including rights involving data processed by Shopify), please visit .

We will not discriminate against you for exercising any of your rights. Where permitted or required by applicable law, we may need to verify your identity before processing your request. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting a request from an agent, we will require proof that you have authorized them to act on your behalf and may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision using the contact details below or lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside of your country of residence.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contracts issued by the relevant UK authority (as applicable), unless the data transfer destination is determined to ensure an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

Contact Information

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your available rights, please call +852 3547 2493, send an email to sales@se7en.hk, or contact us at: Unit No. 12, 10/F, Hunghom Commercial Centre, Tower A, 39 Ma Tau Wai Road, Hung Hom, Kowloon, Hong Kong.